Ingredients

• For the Rub:
• 1 tablespoon ground mustard
• 1 tablespoon paprika or smoked paprika
• 1 teaspoon celery seed
• 1 teaspoon onion powder
• 1 teaspoon garlic powder
• Kosher salt and pepper
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• 2 tablespoons vegetable oil
• 1 3-pound beef brisket, well trimmed and brought to room temperature
• 2 cups beef stock
• Whiskey BBQ Sauce
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• Soft rolls or buns
• Crumbled sharp white cheddar or Stilton or Double Gloucester cheddar with chives