50 Cent

Aired on: June 9, 2010, September 16, 2009

The name Curtis Jackson might not be familiar to most people, but mention his nickname "50 Cent" and all sorts of things come to mind: award-winning rapper, movie star, clothing entrepreneur, author ... is there anything he'd like to tackle next? "You know what I was thinking," he tells Rachael, "maybe 50Cent/Rachael Ray 'Tougher Tupperware?'"

"I'd be into that!" laughs Rachael.

The mogul's latest projects are his book, The 50th Law, and his scent called POWER. 50 Cent recalls the first time he ever wore cologne. "It was Creed," he recounts, "and a female friend of mine gave it to me and I think she was giving me a hint that I needed to smell better - Right Guard don't cut it!"

Rachael asked 50 Cent how he got his famous moniker. "There was a guy from Brooklyn who had the name first and he created a strong rep for himself," explains 50. "Because the content I was creating at the time was aggressive, I utilized the name and gave it my own meaning; I said it was a metaphor for change and that I would do things my way."

Does anyone still call him by his birth name?

"My grandmother," he admits with a blush, "right when she wants me to take out the garbage!"