Buy-Ology: Why You Buy What You Do
By the time we reach age 66, most of us will have seen about 2 million TV commercials -- not including all of the other ads we are exposed to like billboards, the radio, and online. Think you're too smart to be influenced by them? Thing again! According to the author of Buyology Truth and Lies About Why We Buy, companies are tricking our brains to make certain decisions! "Eighty-five percent of everything you do every day is not conscious, so you're not even aware of it yourself," says Martin Lindstrom, whose book analyzes 2,000 consumer brain scans to see exactly why shoppers buy certain items. Click on the video to find out what lies you might be telling yourself!


