Shark Tank’s Rohan Oza: 3 Essential Steps to Starting a Business
Q&A with Organizational Pro Peter Walsh + Dermatologist Shares A…
Actor Hank Azaria + Freezer Meals + Artichokes 2 Ways with Rach
See Inside Barbara Corcoran's Stunning NY Apartment + It's Steak…
How to Make Chicken and Lobster Piccata | Richard Blais
Donnie Wahlberg Spills Details About NKOTB's First Ever Conventi…
Donnie Wahlberg + Jenny McCarthy Say Rach Is Such a "Joy" + Look…
The Best Moments From 17 Seasons of the Show Will Make You Laugh…
How to Make Crabby Carbonara | Rachael Ray
Rach Chats "Firsts" In Flashback From Our First Episode Ever In …
How to Make Apple-Cider Braised Pork Chop Sandwiches with Onion …
Rach's Chef Pals Say Goodbye to Show in Surprise Video Message
How to Make Sesame Cookies | Buddy Valastro
How to Make Tortilla with Potatoes, Piquillo Peppers and Mancheg…
How to Make Shrimp Burgers | Jacques Pepin
How to Make Spanakopipasta | Rachael Ray
Andrew McCarthy Chokes Up Discussing Emotional Trip to Spain wit…
Celebrity Guests Send Farewell Messages After 17 Seasons of the …
Celebrity Guests Send Farewell Messages After 17 Seasons of the …
Andrew McCarthy Teases Upcoming "Brat Pack" Reunion Special
Michelle Obama Toasts Rach's 17 Years on the Air With a Heartfel…
Dubbed the “Hollywood Brandfather” in 2015, Rohan Oza’s first big marketing deal was with a major beverage company. And he’s been making a name for himself in the food and beverage industry ever since — thanks to innovative ideas and strategic celebrity partnerships.
Now, after appearing as a guest judge on “Shark Tank” in 2017, Rohan is back for the show’s 10th season to help a new set of hopeful entrepreneurs navigate the intimidating waters of starting a business.
“It’s why I did ‘Shark Tank’ actually,” he says. “Because I’m living the American dream. I’m an immigrant — I came to this country, I’ve done well, and it’s a way to pay it forward.”
Because of his success, Rohan is often asked to give advice to aspiring entrepreneurs, so he shared his three basic principles for jump-starting a successful business.
1. FOLLOW THROUGH WITH YOUR IDEA
“Have a real idea that people need,” Rohan says. “And people don’t always know they need it. Then, follow through with that idea.” Like he points out, anyone can say they had an idea first — but only the one who actually follows through will get the credit.
2. FOCUS ON PACKAGING
While now-classic brands have packaging that has become iconic over the years, Rohan says that these days, new products have to be over-the-top appealing.
“Millennials, Gen Z are much more demanding, he says. "Have a package that pops off the shelf."
3. HAVE PASSION
Thirdly, passion. Passion for your idea is a must, according to Rohan. If you’re truly passionate about your product, “everyone will follow you,” he says. “They will charge the mountain with you.”