You probably think the perfect wedding gown will put a dent in your budget, but did you know retailers like Anthropologie, Ann Taylor and even Costco are now offering white gowns that look great and don't cost more than the cake, band and catering combined? "Right now there are a lot of cost-conscious brides," says JustWeddings.com founder Allison Wisnefski, who notes retailers are responding with off-the-rack options that look great. "There is a big demand for this! Brides want convenience, they want the options and they want high fashion." But how do the dresses look? Watch the video above for a bridal gown fashion show!